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JP Localization & Marketing Agency

Make Your Brand Feel Local in Japan.

Enter the market, compete, and grow.

Practical support for overseas brands reaching Japanese consumers.

WebSEO/AEOSocialAdsMarketplacesCampaignAnd More

We help overseas brands reach Japanese consumers, build a stronger local presence across key customer touchpoints, and achieve sustainable growth.

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Japanese team working together on localization and marketing
Get Seen
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100%

Native Japanese Team

Based in Shibuya, Tokyo

JETRO

Listed on e-Venue

Government-related Org.

2026

Multi-Award Winner

International Recognition

Is your Japanese correct
— but sales and traffic
still not growing?

75.5% of foreign-companymarketers say Japan requiresa different PR and marketing strategy.

Media environments, marketing channels, and the content
that earns a response differ from other markets —
making Japan-specific planning a core challenge.

What happens when the experience feels wrong

77.3%

Unnatural Japanese raises suspicion.

Japanese shoppers rank unnatural language as the strongest sign that an online store may not be trustworthy.

64.7%

Suspicion stops the purchase.

Once a store feels suspicious, nearly two in three shoppers abandon the purchase. They do not wait for an explanation.

44.5%

Unanswered questions cost sales.

When shoppers cannot resolve a question on an e-commerce site, 44.5% give up the purchase.

This is what “suspicious” looks like to Japanese customers.

  1. 01

    The product was difficult to understand, and the payment process was confusing.

  2. 02

    They used expressions I never see in Japan, and the reviews looked staged.

  3. 03

    Some parts were left untranslated, and simplified Chinese characters were mixed in.

  4. 04

    I couldn’t find clear return or refund information, or who to contact if something went wrong.

01

Accurate ≠ Effective

Natural Japanese alone does not guarantee that the message will persuade Japanese audiences.

02

Search intent changes

Translated keywords rarely reflect how people actually search, compare, and choose in Japan.

03

Conversion needs local judgment

CTAs, hooks, and trust signals must be rebuilt around local expectations — not carried over word for word.

What’s the difference?

A translator changesthe language.We change the outcome.

Native Japanese translation+Local marketing expertise=Market-ready Japanese

Translating high-converting English copy into accurate, natural Japanese does not automatically drive conversions in the Japanese market.

The key is rebuilding the message around how Japanese customers search, compare, build trust, and take action. The content should do more than sound natural. It should work in the market.

01

Discover

02

Understand

03

Trust

04

Convert

05

Return

Not sure what “made for Japan” actually requires? Japalize adapts to what you need — turning uncertainty into a market position you can compete from and win. Focused support for international teams that need a credible, persuasive Japanese presence without building a full local department.

What we boost

More Conversions

Japanese offers thousands of kanji alongside hiragana and katakana, with many ways to express the same idea.

Small changes in wording or sentence endings can make a message feel persuasive, distant, reassuring, or pushy.

We refine those choices around your audience and buying context to create clearer messages that convert.

Higher Search Visibility

Improve Japanese SEO/AEO through search intent, metadata, headings, and keyword alignment, helping your brand appear more clearly across traditional search and AI-driven answers.

Stronger Brand Trust

Build a more credible, consistent Japanese presence across every customer-facing touchpoint, so your brand feels local to Japanese customers.

Market Awareness

Make your brand easier to recognize, understand, and remember as your presence in Japan grows.

Lower Drop-Off

Remove friction, missing information, and trust gaps that make Japanese visitors leave before converting.

More Enquiries

Make the next step clearer and easier. Improve page flow and information hierarchy to create a smoother path to enquiry.

One account. Four safeguards.

One lead reviewer keeps every Japanese asset consistent.

At Japalize, the same lead reviewer follows every customer-facing asset from the initial review through final QA, keeping tone, terminology, and customer experience aligned across every touchpoint.

  1. Full-site review

    Before work begins, we review every customer-facing asset and define one clear direction for the Japanese experience.

  2. Research before production

    Competitors, trend language, search intent, and SEO/AEO needs are mapped before the message is rebuilt.

  3. Native-market QA

    A native Japanese marketer checks for mistranslations, unnatural wording, and hidden friction that could drive prospects away.

  4. Final in-context QA

    After implementation, we check the live Japanese experience for broken copy, layout interference, and cross-page inconsistency.

AWARDS & CREDENTIALS

Trusted expertise. Recognized impact.
Bridging Japan and the world.

Professional credentials

Certifications & professional achievements

8 + Year Track Record

Digital Marketing & Global Business

200+ SEO/AEO Articles

Published in Japanese

412K+ Organic Views

From a Single Content

Google Analytics Certification (GA4)

Google Certified

Digital Marketing & E-commerce Professional

Google Certified

SEO Digital Marketing Certification

Semrush Certified

Data-Driven Decision Making (DDDM)

University at Buffalo Certified

Localization & Content Execution Professional

micro1 Certified
Global recognition

Awards that inspire greater connections

Recognized for our commitment to bridging Japan and the world through strategic localization and digital growth.

Award-winning global marketing trophy

Industry awards & recognition

Corporate Vision 2026Corporate Excellence Awards 2026
Best Japanese Localisation & Marketing Consultancy 2026

Recognising Japalize Boost’s approach to combining Japanese localisation with practical market-entry and marketing support for overseas brands.

2026Winner
Corporate LiveWireGlobal Awards 2026/27
New International Marketing Company of the Year

Honouring Japalize Boost’s growing role in helping overseas companies build stronger Japanese messaging, market readiness, and customer trust.

2026/27Winner

Platform Presence - Approved & Listed

Connected to global opportunities.
JETRO
Government-relatedOrganization
TechBehemoths
Agency Spotter
Sortlist
Clutch & The Manifest

Trusted by

Services & pricing

Start small. Scale as needed.

Our services are designed to stay simple and straightforward. Start with a quick check, a single page, or a focused project, then expand into ongoing localization and Japan-side marketing support as your needs grow.

If you need something not listed here, or your project falls outside the standard scope, just get in touch. We can tailor the support around what you actually need.

01 / Japan Safety Check

A fast, affordable safety check before your Japanese pages go live.

Starting price$199Up to 3 standard pagesAdditional pages +$59 each
Best for

Teams that already have Japanese pages created by AI, freelancers, or internally and mainly want to avoid serious mistakes, confusing copy, purchase blockers, or complaint-level issues.

What you get
  • Japanese-only naturalness and safety QA
  • Major meaning, clarity, and customer-risk issues flagged
  • Unnatural or confusing Japanese highlighted where it affects trust
  • Purchase-blocking wording and customer-facing friction identified
  • Priority-based QA report, typically delivered within 3 business days
Scope

We review the existing Japanese as-is for safety and naturalness, not against the English source or as a marketing rewrite. Widespread systemic issues or exceptionally long pages may require a separate quote.

Free Homepage Check

Not sure whether you need the full Safety Check? Start with our free homepage check, and we’ll show you 2 issues worth fixing first.

Ask About This Service
02 / Market-Ready Pages

Turn your webpages into strategic
Japanese that feels local and
drives action.

Starting price$499Per standard pageUp to 600 source words
Best for

Teams that want anything from a few critical conversion pages to an entire website professionally rebuilt for Japan — not merely translated into natural Japanese.

Create one consistent brand experience.

Have customer touchpoints beyond your website? We can localize and QA them together, with cross-asset review to keep your brand voice, messaging, and tone consistent across every touchpoint.

What you get
  • English-to-Japanese marketing localization rebuilt around what Japanese customers actually respond to
  • Relevant existing pages are reviewed to keep terminology, wording, and brand voice consistent across the Japanese site
  • Bilingual QA for existing Japanese — when Japanese copy already exists, we review it side by side with the original English source to catch meaning gaps, inconsistencies, and wording that may weaken the message.
  • Messaging, hooks, headlines, and CTA refinement
  • Japanese SEO/AEO and search-intent consideration
  • Trust, clarity, missing-information review, and final QA
  • UI, CMS, and string localization with technical elements preserved, including placeholders, HTML tags, and variables.
  • Up to two revision rounds at no extra charge, requested within 14 days, provided the original source and agreed scope have not changed
Scope

Standard pricing covers up to approximately 600 source words per page. Direct publishing or technical work, such as programming or functionality testing, is not included by default.

Typical timing

Usually 4–5 business days per standard page, depending on complexity and page count.

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03 / Ongoing Website Care

A monthly subscription to keep your Japanese presence market-ready as your site evolves.

Starting price$399/ month2 audits + 200 words localizationAdditional audit & 100 words localization + $199
Best for

Teams making regular website or product updates that want a Japan-side specialist to keep each change market-ready, catch issues after launch, and continuously look for new ways to improve performance.

What you get
  • Up to 200 source words of localization for website or product updates each month. We use the same approach as Market-Ready Pages to maintain your brand voice, messaging, and consistency.
  • Two live-site audits each month on both desktop and mobile, reviewing the live Japanese experience for implementation issues and anything that could weaken clarity, trust, or conversion. Important issues are flagged immediately when they are found.
  • One concise monthly report bringing together audit findings, search-visibility checks, recommended actions, and fresh Japan-market insights such as messaging trends or new keyword opportunities.
Scope

Major Japanese changes made by third parties require separate QA and are quoted separately. Direct publishing and functionality testing are not included by default.

Typical timing

Audits are timed around relevant site updates where possible. The subscription runs month-to-month and can be cancelled with 30 days' notice.

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04 / Marketplace Setup

Make your marketplace presence feel clear, local, and customer-ready in Japan.

Starting price$299Per product listing$1,490 for Marketplace Pack

PRODUCT LISTING OPTIMIZATION — $299 / PRODUCT (Up to 500 words)

BEST FOR Brands adding or updating individual products for the Japanese market.

WHAT YOU GET Product listing localization, QA, and adaptation across titles, descriptions, bullets, search terms, marketplace-specific product fields, and other customer-facing product content. Japanese search-intent review and comparison of how similar products are positioned and presented in Japan. Simple variations (e.g. size, color, or volume): +$15 each.

MARKETPLACE PACK — $1,490 (Includes 1 product listing & 3 variations)

BEST FOR Brands preparing multiple customer-facing marketplace assets for a Japan launch or expansion.

WHAT YOU GET Seller / store information localization, including store profile, announcements, shipping / return information, and other customer-facing seller details. Packaging and insert localization, such as package copy, thank-you cards, product notes, and other included materials where available — up to 3 assets. 12 customer support response templates for common enquiries such as shipping, returns, cancellations, product issues, and general questions. Cross-asset review to keep wording, tone, and brand presentation consistent across the full customer experience.

Scope

This service focuses on customer-facing marketplace content and launch materials. Marketplace account operation, logistics, tax, legal review, and platform-specific technical work are not included by default.

Typical timing

3–5 business days for product listing and
6–8 business days for the Marketplace Pack.

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05 / Social Media Setup

Launch your social media presence in Japan with a strategy built for the local audience.

Starting price$799Per Social Media platform$999 for Social Launch Pack: Platform setup + four additional text posts
Best for

Teams launching or adapting a social channel for Japan that need a local content strategy instead of simply translating existing posts.

ONGOING SOCIAL MANAGEMENT

Need someone to run your account after setup? Through Local Marketing Partner, a dedicated Japanese marketer can manage posting, comments, and DMs — helping grow your account while protecting its health and your brand image.

What you get
  • Review of existing global social content, brand context, and current Japan-facing activity
  • Japan-specific social media strategy for the guidance platform, including profile optimization and platform-appropriate keyword and hashtag selection by relevance and usage level
  • Benchmark analysis of approximately 5 relevant accounts, including account basic information, standout post examples, key findings, and practical takeaways used to shape the recommended strategy
  • 30-day content calendar with content direction, recommended content pillars, and posting guidance
  • A/B launch post: two copy options for Post 1
  • Social Launch Pack only: four additional ready-to-post text posts covering Posts 2–5
Scope

Includes setup for one social media platform. Video/carousel production, community or account management, paid social, influencer coordination, and ongoing posting are not included by default.

Typical timing

4–7 business days for Social Media Setup and 5–8 business days for the Social Launch Pack.

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06 / Japan Market Research

Build your Japan strategy on evidence before assumptions turn into costly mistakes.

Starting price$1,290Approx. 15-page reportAdditional Research + $399
Best for

Companies planning their next move in Japan and needing a clearer view of the market before investing in positioning, pricing, content, partnerships, or growth.

ONLINE MYSTERY SHOPPING

Want a closer look at your competitors’ customer experience? From $499, we can place a real online order and document the journey from checkout through delivery.

What you get
  • An approximately 15-page Japan market research report built around the findings most relevant to your business
  • Detailed analysis of 5 key competitors across pricing, packaging, positioning, customer signals, and other relevant factors
  • A broader view of other relevant players in the Japanese market
  • A view of sales and discovery channels within the category
  • Review of competitor promotional activity and campaign themes identified during the research
  • Customer signals, common themes, useful Japanese search keywords, and messaging identified across relevant sources
  • Key findings and practical recommendations
Scope

Desk-based Japan market research and strategic analysis. Surveys, interviews, focus groups, and in-person fieldwork are not included. Additional Focused Research is $399.

Typical timing

Usually 6–8 business days, depending on category complexity and source availability.

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07 / LOCAL MARKETING PARTNER

Keep a Japan-side marketing partner who already knows your brand.

Monthly retainer$1,190For 10 flexible hours

10 HOURS — $1,190 / MONTH

BEST FOR Teams that need a reliable Japan-side partner for a smaller number of ongoing tasks each month.

WHAT YOU GET Use your hours across localization, QA, research, email & newsletter writing, SEO/AEO & blog articles, social media posts, ad copy, landing page copywriting, marketplace listing optimization, FAQ & help center writing, customer support responses, and other Japan-side communication or coordination needs.

40 HOURS — $4,390 / MONTH

BEST FOR Teams that want to hand over recurring Japan-side marketing activities rather than request individual tasks one at a time.

WHAT YOU GET Everything available within the 10-hour plan, with enough capacity for ongoing execution and management, such as social media management, community engagement, paid ads management, and recurring content production.

60 HOURS — $6,290 / MONTH

BEST FOR Teams with heavier Japan-side workloads such as market-entry preparation, launches, or campaign periods.

WHAT YOU GET Everything available within the 40-hour plan, with additional capacity to run multiple Japan-side activities in parallel and support larger launches or campaigns depending on scope.

Scope

Your selected monthly hours are reserved for agreed Japan-side marketing work and can be allocated across priorities as your needs change. Third-party costs such as platform fees, media costs, or outsourced production are not included.

Typical timing

A 3-month initial commitment applies. After the initial term, the retainer continues month-to-month and can be cancelled with 30 days' notice.

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How it works

From foreign copy todynamic local momentum.

Every stage stays tied to your offer, your audience, and the action you want people in Japan to take. We adapt what already exists, create what’s missing, and explain what changed, why it changed, and what it is designed to improve.

What we need from you to get started is simple: your website or source materials, any useful brand references, and basic context about your business and target customers. No perfect brief is required. If we need anything else, we ask. The work then moves through the four main stages below.

01

Find the friction

We review the English source, what you offer, competitors, search behavior, and the Japanese customer journey. This reveals where meaning, trust, or momentum may be lost before we rewrite a word.

02

Rebuild the message

We rebuild the copy around local search terms, audience expectations, brand voice, hooks, CTAs, metadata, and trust signals while preserving what makes the original offer worth choosing.

03

Launch with confidence

You receive market-ready Japanese with clear reasoning behind key decisions. Your team can see what changed, why it changed, and how each choice supports the intended response.

04

Keep improving

After launch, we refine pages, campaigns, and content as your offer evolves. When performance data or customer feedback is available, we use it to guide the next improvement.

Ready for a boost? Tell us what you want to build, fix, or grow.
We’ll tell you where we can make the biggest difference.

Talk to Japalize